27 April 2017

‘TOUGH MUDDER FOR JEEP’ CREATED TO LAUNCH LIMITED EDITION RENEGADE

  • 100 limited edition Jeep Renegade Tough Mudder vehicles go on sale today across the UK
  • Renegade takes on world's first ‘Tough Mudder for Jeep'
  • Jeep wades through signature obstacles from Tough Mudder course including: ‘Mud Mile', ‘Quagmire', ‘Killa Gorilla' and ‘Cliff Hanger'
  • Fourth year Jeep will be sponsoring the UK Tough Mudder season
  • Renegade Tough Mudder £27,795 OTR and comes in two colours: orange and black
  • To watch 'Tough Mudder for Jeep' visit: https://www.youtube.com/watch?v=MUqdfchZIXg

Jeep and Tough Mudder have put their expertise and innovation commitment to the test after partnering to create the first ever ‘Tough Mudder for Jeep' to launch the limited edition Renegade Tough Mudder.

To celebrate Jeep's fourth year sponsoring the UK Tough Mudder series, it has released just 100 of the special limited edition vehicles - which go on sale today (27 April) in the UK - just two days ahead of the 2017 UK season kick-off at London West on April 29th.

The limited edition Renegade successfully waded through a course designed by Tough Mudder, tackling rough terrain, dirty water and signature Tough Mudder obstacles, including ‘Mud Mile' and ‘Quagmire.' The Renegade also tackled the steep slopes and inclines of ‘Killa Gorilla' and the treacherous Cliff Hanger obstacle.

Costing £27,795 OTR, the limited edition Renegade embodies the spirit, fun, adventure and innovation of Tough Mudder with Jeep's legendary off-road credentials ensuring drivers can tackle any challenge while Mudders push themselves into the unknown on the continually evolving obstacle course.

Will Dean, Tough Mudder CEO and Co-founder commented on the new Tough Mudder Renegade: "We are proud to partner with Jeep for the fourth consecutive year and enhance the onsite experience for participants, as Mudders from all over the UK get the opportunity to check out Jeep's iconic fleet of vehicles. We are thrilled to partner in launching the limited edition Renegade Tough Mudders. I look forward to getting behind the wheel of the Renegade myself."

The first ever ‘Tough Mudder for Jeep' took place at Silverstone Circuit's off-road course, Northamptonshire.

About the limited edition Tough Mudder Renegade

The Tough Mudder version is a 4x4 Auto 2.0 Multijet 140hp - available in orange and black - and uses the Jeep Renegade Trailhawk's front bumper to provide a more rugged appearance combined with exclusive features and anodized orange interior. Customers will be able to know the specific number of the limited edition model that they have bought, as there is an exterior decal highlighting this, for example ‘55/100'.

Standard features include:
•2.0 Diesel Multijet II (140hp)
•9 speed automatic transmission
•4x4 Active Low
•17" black alloy off road wheels - with 215/60/ R17 Mud & Snow tyres
•Tough Mudder exclusive bonnet decal
•Limited edition numbered stickers on upper rear three quarter panel
•Tough Mudder tailgate badge
•Off road style front bumper
•Specific interior look - orange and black - with anodised orange interior bezels
•Fabric - heated front seats
•(DAB) Digital Audio Broadcast
•Uconnect 5" touchscreen with Bluetooth, Sat Nav and live services
•All weather floor mats
•Tough Mudder Merchandise Pack to include water bottle, cap, hand towel, lanyard and wrist band in a drawstring bag

About Tough Mudder and Jeep

2017 marks the fourth year that Jeep UK partners with Tough Mudder, the leading active lifestyle brand and media company, which hosts a series of endurance and mud run events all over the world.

The famed ‘Mud Mile' obstacle will return to the 10-12-mile Tough Mudder Full and 5-mile Tough Mudder Half events throughout the season where thousands of Mudders will tackle the co-branded Jeep obstacle at the event. Once again, the Renegade converted into a DJ booth will be providing extra motivation for Mudders on that section of the course.

Jeep will be present at six Tough Mudder events this year, providing a fleet of Jeep Renegade, Cherokee and Grand Cherokee vehicles and displaying the new Renegade Tough Mudder limited edition. The Jeep Fest Service Station will return for a second time, enhancing the participant experience by featuring a face-marking station for participants to use pre-event.

As Mudders finish the events, the Jeep Fest Service Station will also be giving away car seat covers to keep their vehicle interiors clean.

The first UK Tough Mudder events of the season take place this weekend (29 April) at Tough Mudder and Tough Mudder Half London West at Culden Faw. Find out more about the limited edition visit here: http://www.jeep.co.uk/renegade-tough-mudder/

To learn more about Tough Mudder or to register for a 2017 event, visit https://toughmudder.co.uk/.

To find out more about Jeep visit: www.jeep.co.uk

About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder Full event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes: Mini Mudder, a 1-mile obstacle course designed for kids ages 7-12; Tough Mudder 5K, an accessible yet rewarding challenge packing signature Tough Mudder obstacles into a 3.1-mile course; Tough Mudder Half, an obstacle course challenge bringing the thrills of Tough Mudder to a 5-mile course; Tougher Mudder, a competitive start wave that takes place during all Tough Mudder Weekends; Toughest Mudder, an eight-hour, overnight competition series; and World's Toughest Mudder, a grueling 24-hour endurance competition. The brand also encompasses an extremely vibrant engaging social and digital community and serves as a destination for fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants globally to date, Tough Mudder Inc. will host more than 130 events worldwide in 2017 in nearly a dozen countries, including Asia, Australia and more through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). More than 20 of the world's leading brands are sponsorship and content distribution partners, including Merrell, Jeep, Vega, Olympus, For Goodness Shakes, Lucozade Sport, Aflac, Bosch, Snapchat, Live Stream, Sky Sports, ESPN Media Distribution, The CW and CBS Sports.

To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.

ENDS

Notes to Editors

Facebook: www.facebook.com/JeepUK

Twitter: @Jeep_UK

Instagram: @jeep_uk

For further information please contact:
Tom Johnston, Press Relations Manager
Kate Saxton, Public Relations Director
FIAT Chrysler Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871

 

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